Levi Strauss & Co. (LEVI) Harmit Singh, Levi Strauss & Co. chief financial and growth officer, joins Seana Smith and Brad Smith along with Yahoo Finance’s Executive Editor Brian Sozzi on Catalysts to talk about the jean giant’s partnership with Beyoncé.

“We are honored that we are partnering with a global icon like Beyoncé, somebody who stands for empowering women and somebody whose values align with ours. And so, our view is and my view, as growth officer, is this is a win-win for both Beyoncé as well as us,” Singh tells Yahoo Finance.

“This partnership reinforces our focus on women. Our women's business [has] doubled over the time that I've been here. It's a little over a third of our business. It used to be a fifth of our business. And as we set out to be a $10 billion company, we believe this business, [the] women’s business can double.”

Singh adds, “Our women's business is having a solid year again. So I think this continues to fuel that momentum.

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This post was written by Naomi Buchanan.