With the holiday season here, retail earnings are taking center stage as investors pay close attention to performance heading into the key shopping period.

Telsey Advisory Group CEO and Chief Research Officer Dana Telsey joins Morning Brief co-hosts Seana Smith and Brad Smith to share her outlook for the holiday shopping season and retail trends, including which brands are best positioned to thrive.

“Innovation and value is what works,” Telsey explained, pointing to companies like Birkenstock (BIRK), Ralph Lauren (RL), and Deckers Outdoor (DECK) as top performers, offering products that appeal to wider age groups.

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This post was written by Cindy Mizaku.