Paramount is a worldwide media entertainment company. Remerged in December 2019 from sister companies Viacom and CBS, the company produces and distributes television and cable programming over its networks, including the flagship CBS broadcast network; a stable of basic cable channels, including MTV Networks, VH1, Nickelodeon, Country Music Television, Comedy Central, and BET; a network of owned and affiliated local CBS broadcast television stations; and various digital streaming video platforms, including its flagship Paramount+ service and Pluto TV. Paramount also produces and distributes theatrical films through its Paramount Pictures studio and owns a minority 12.5% share in the CW network. The company's businesses and trademarks also include the CBS television network, the Showtime cable network, CBS Television Distribution, and Paramount Pictures. ViacomCBS changed its name to Paramount Global on February 15, 2022.

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Paramount Global operates in three global business segments: TV media, filmed entertainment, and direct to consumer. The TV media business includes television production studios and various broadcast and cable networks, including CBS, 15 owned CBS affiliates, Paramount, Nickelodeon, MTV, BET, and VH1. Filmed entertainment consists multiple film studios, most importantly Paramount Pictures. The film studios produce and distribute movies that they license to movie theaters and other media outlets. Direct to consumer includes the Paramount+, Pluto TV, and BET+ streaming services. Much of the content on Paramount’s streaming platforms is created by the production studios housed within the firm’s other two business segments.

Disney operates in three global business segments: entertainment, sports, and experiences. Entertainment and experiences both benefit from the firm’s ownership of iconic franchises and characters. Entertainment includes the ABC broadcast network, several cable television networks, and the Disney+ and Hulu streaming services. Within the segment, Disney also engages in movie and television production and distribution, with content licensed to movie theaters, other content providers, or, increasingly, kept in-house for use on Disney’s own streaming platform and television networks. The sports segment houses ESPN and the ESPN+ streaming service. Experiences contains Disney’s theme parks and vacation destinations, and also benefits from merchandise licensing.