RocketBoots Limited operates computer vision-based machine learning/artificial intelligence applications in Australia, New Zealand, the United States, and the United Kingdom. It offers BeeHive applications for retail and retail banking sectors comprising Beehive Dance for workforce scheduling; Beehive Sting for fraud and loss prevention; Beehive Swarm for property and space optimization; Beehive Recognition for protecting assets and identifying threats from organized retail crime and repeat offenders through license plate and facial recognition; and Beehive Basics for physical-world activity data gathering, including population counts, foot traffic directions, and queue wait times. The company was founded in 2004 and is based in Sydney, Australia.