Rocket Companies is a financial services company that was originally founded as Rock Financial in 1985 and is currently based in Detroit. Rocket Companies offers a wide array of services and products but is best known for its Rocket Mortgage business. The company’s mortgage lending operations are split between its direct-to-consumer lending, which sees borrowers accessing the company’s lending arm directly through either its mobile app or website, and its partner network where mortgage brokers and other firms use Rocket’s origination process to offer loans to their customers. The company has rapidly gained market share in recent years and is now the largest mortgage originator in the US as well as the servicer for more than 2 million loans.

Detroit-based Rocket Companies has three main businesses: Rocket Mortgage, a mortgage lender; Rocket Money, a personal finance app; and Rocket Homes, a home search platform and real estate agent referral network. The company has 14,700 employees, down from a peak of 26,000.

Last week, we reported a sudden move to bullish in the one-week insider-sentiment readings from Vickers Stock Research. The major stock indices responded in kind, with the first winning week in almost a month (DJIA up 1.2%, S&P 500 up 0.5%, and the Nasdaq eking out a 0.2% win). This week, the data from Vickers is again good. It's not as stellar as last week, but it is more than sufficient to allow for ongoing improvement in broader sentiment. For the one-week readings, the NYSE and Nasdaq have moved slightly back into the neutral zone, but Vickers' eight-week sentiment readings continue to trend in the right direction. The NYSE Eight-Week Sell/Buy Ratio is now 3.60, improved from 5.69 about a month ago. The Nasdaq Eight-Week Sell/Buy Ratio is now 4.24, versus 6.54 a month ago. The Total (all exchanges) Eight-Week Sell/Buy Ratio is now 3.91, compared to 6.02 a month ago. The goal here is the get below 2.00, where the bullish zone begins. That will take time, as will the repair of the overall stock market. On a sector basis, insider-buying activity exceeded selling activity in Utilities last week, with shares valued at $429,081 bought versus $118,345 sold. Buying was also notable in Healthcare, lagging the level of selling by a factor of just 1.5-times, as $15.4 million of shares were bought versus $23.6 million of shares sold. On the other side, selling was the greatest in the Financial sector over the last week, with shares valued at $86.4 billion sold versus $12.6 million bought, as well as Information Technology, with $59.6 million sold versus less than $1 million bought, and Consumer Discretionary, with $29.9 million sold versus $3.1 million bought. This week, analysts at Vickers highlighted insider transactions of interest at Adobe Inc. (NGS: ADBE) and Range Resources Corp. (NYSE: RRC).

Rocket Companies is a financial services company that was originally founded as Rock Financial in 1985 and is currently based in Detroit. Rocket Companies offers a wide array of services and products but is best known for its Rocket Mortgage business. The company’s mortgage lending operations are split between its direct-to-consumer lending, which sees borrowers accessing the company’s lending arm directly through either its mobile app or website, and its partner network where mortgage brokers and other firms use Rocket’s origination process to offer loans to their customers. The company has rapidly gained market share in recent years and is now the largest mortgage originator in the US as well as the servicer for more than 2 million loans.