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PUMA SE (PUMA.F)

1.9000

-0.0300

(-1.55%)

As of 8:00:48 AM GMT+2. Market Open.

Rise, Run, and ‘Go Wild’ for the 5AM High Drops

HERZOGENAURACH, Germany, April 15, 2025--Global sports company PUMA announces the launch of its first global activation around the latest brand campaign and invites runners around the world to ‘Go Wild’ for the 5AM High Drops. Boston, Las Vegas, New York, Mexico City, London and Tokyo are just some of the cities around the world where PUMA will drop free pairs of PUMA’s latest Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes out in the wild at 5am at high points, to reward the ded

Business Wire 3 hours ago

PMMAF

PUMSY
Nike’s 30-Year Gamble on Vietnam Is Rattled by Trump Tariffs

(Bloomberg) -- At Nike Inc. headquarters in Beaverton, Oregon, executives are trying to figure out how to best spread the pain of new tariffs.Nike, the factories that produce its goods, the wholesalers that sell the goods and ultimately shoppers will all likely share portions of the cost, according to a person familiar with the matter who asked not to be named discussing private conversations.The backbone of Nike’s supply chain is being threatened by President Donald Trump’s global tariff campai

Bloomberg 5 days ago

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SKX

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Puma Promotes Tara McRae to President of North America — She’s the First Woman in Company History to Hold the Title

McRae is succeeding 20-year Puma veteran Bob Philion, who is leaving to pursue opportunities outside of Puma.

Footwear News 7 days ago

PUMSY
PUMA's (ETR:PUM) Dividend Is Being Reduced To €0.61

PUMA SE ( ETR:PUM ) is reducing its dividend from last year's comparable payment to €0.61 on the 26th of May. This...

Simply Wall St. 11 days ago

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PUMSY
Puma Parts Ways With CEO Arne Freundt on Differences With Supervisory Board

Puma said Chief Executive Arne Freundt is leaving due to differing views with the company’s supervisory board on strategy execution, and it named former Adidas executive Arthur Hoeld as his successor.

The Wall Street Journal 11 days ago

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PUMSY
Puma CEO Arne Freundt Is Out as Company Cites ‘Differing Views on Strategy Execution,’ Adidas Alum Takes His Place

Freundt will be replaced by Arthur Hoeld, who will take on the role as chairman and CEO on July 1.

Footwear News 11 days ago

PUMSY
Nike Stock Drop Erases $12 Billion in Market Value

Nike shares took a big hit Thursday morning following President Trump’s tariff announcement, falling 13% and erasing more than $12 billion in market value. The new round of tariffs include a 46% rate on goods from Vietnam, 32% on Indonesia and 34% on China, three countries that supply the majority of the company’s products.

The Wall Street Journal 11 days ago

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Struggling Puma names former Adidas sales chief as CEO

(Reuters) -Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to what the company called "differing views on strategy execution". Puma has struggled to boost sales and profitability for more than a year. Its pick for the top job marks the latest talent swap between the competing brands, two years after its CEO Bjorn Gulden jumped ship to lead Adidas through a successful turnaround.

Reuters 11 days ago

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Stocks to Watch: Dollar Tree, Nike, Apple, Nvidia

↘️ Dollar Tree (DLTR): Shares of the discount retailer fell 11% in premarket trading. The company receives the majority of its direct imports from China. It warned in February that tariffs could impair its ability to meet demand, resulting in lost sales and higher merchandise costs.

The Wall Street Journal 12 days ago

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Makers of Sporting-Goods Tumble After U.S. Tariffs on Key Manufacturers

Shares in sporting-goods companies plunged after President Trump unveiled new U.S. tariffs on foreign imports that target countries where the industry has key manufacturing hubs. Stocks of German players Adidas and Puma dropped 10% and 8.9%, respectively, in European morning trading, while shares in U.K. retailer JD Sports fell 5.5%. The levies announced overnight are harsher than expected, especially for Southeast Asian countries with higher exposure to sporting goods, RBC Capital Markets analyst Piral Dadhania said in a note to clients.

The Wall Street Journal 12 days ago

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PUMA to Open First-Ever European Flagship Store on Oxford Street in Autumn 2025

LONDON, April 01, 2025--PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship. Located just seconds from Selfridges and Bond Street Tube Station, the new 24,000 square-foot space will offer an immersive, interactive experience that blends sports performance and technology with cutting-edge streetwear designs.

Business Wire 14 days ago

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PUMSY
Declining Stock and Solid Fundamentals: Is The Market Wrong About PUMA SE (ETR:PUM)?

It is hard to get excited after looking at PUMA's (ETR:PUM) recent performance, when its stock has declined 50% over...

Simply Wall St. 14 days ago

PMMAF

PUMSY
March Madness tips off, Ted Lasso returns: Sports Report

This week on Yahoo Finance Sports Report, host Joe Pompliano takes a look at some of this week’s biggest headlines in the sports business world that you and your portfolio need to know. From March Madness finals, to the Premiere League’s switch from Nike (NKE) to Puma (PUM.DE), Apple (AAPL) renewing it's hit TV show Ted Lasso for a fourth season, and so much more, there are a lot of key money moves shaping the sports industry. WME Sports Agent Zack Miller also stops by the show to discuss all things WNBA and the skyrocketing growth of women’s basketball. Yahoo Finance Sports Report with Joe Pompliano, a vodcast brought to you by Yahoo Finance and Yahoo Sports, looks beyond the latest sports business headlines, analyzes all the need-to-know news - the teams, trades, and billion dollar deals - so you and your portfolio will win BIG. Yahoo Finance Sports Report is developed and produced by Lauren Pokedoff.

Yahoo Finance Video 25 days ago

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PUMA Redefines the Game: Unveiling a Bold Strategy and Brand Positioning With ‘Go Wild’ Campaign

HERZOGENAURACH, Germany, March 20, 2025--Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and showing runners re-arranging their lives to chase the highs of running. The campaign celebrates the individual and inspires everyone – amateurs and professional athletes alike – to unleash their true selves and discover greatness in their nature.

Business Wire 26 days ago

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PUMSY
Pole Vault Star Armand "Mondo" Duplantis Sets His Sights on Fairy Tale World Record of 6.40m

HERZOGENAURACH, Germany, March 18, 2025--Pole vault world-record holder Armand "Mondo" Duplantis believes he can push the pole-vault world record to 6.40 metres in the next few years, the athlete said in a conversation with PUMA CEO Arne Freundt, which was released as a part of the sports company’s annual report.

Business Wire 28 days ago

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PUMSY
PUMA Becomes Official Partner of the Premier League

HERZOGENAURACH, Germany, March 17, 2025--Global sports company PUMA has signed an official agreement with the Premier League, the most-watched football league globally, as part of the company’s strategy to elevate the brand and strengthen its sports performance credibility.

Business Wire 29 days ago

PMMAF

PUMSY
PUMA (ETR:PUM) Is Paying Out Less In Dividends Than Last Year

PUMA SE ( ETR:PUM ) has announced that on 26th of May, it will be paying a dividend of€0.61, which a reduction from...

Simply Wall St. last month

PMMAF

PUMSY
Puma SE (PMMAF) Q4 2024 Earnings Call Highlights: Record Sales Amidst Profitability Challenges

Puma SE (PMMAF) achieves its highest sales ever, but faces hurdles in translating growth into increased profitability.

GuruFocus.com last month

PUMSY
Trending tickers: US Steel, Super Micro, Intel, Inditex and Porsche

The latest investor updates on stocks that are trending on Wednesday.

Yahoo Finance UK last month

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Puma faces weak U.S. demand, plans job cuts as shares plunge

Puma on Wednesday announced job cuts and warned of uncertain U.S. consumer demand as the German sportswear group's shares slumped 23% in the wake of disappointing quarterly and annual forecasts issued a day earlier. The grim outlook, which follows weak quarterly sales and annual profit announced in January, has raised concerns over Puma's ability to compete with bigger rivals Adidas and Nike while fending off newer, fast-growing brands such as On Running and Hoka. Chief Executive Arne Freundt said Puma's target consumers in the United States were not spending due to economic uncertainty.

Reuters last month

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Performance Overview

Return	PUMA.F	DAX P (^GDAXI)
YTD	-56.42%	+6.09%
1-Year	-50.35%	+17.17%
3-Year	-72.03%	+49.12%

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PUMA SE (PUMA.F)

Rise, Run, and ‘Go Wild’ for the 5AM High Drops

Nike’s 30-Year Gamble on Vietnam Is Rattled by Trump Tariffs

Puma Promotes Tara McRae to President of North America — She’s the First Woman in Company History to Hold the Title

PUMA's (ETR:PUM) Dividend Is Being Reduced To €0.61

Puma Parts Ways With CEO Arne Freundt on Differences With Supervisory Board

Puma CEO Arne Freundt Is Out as Company Cites ‘Differing Views on Strategy Execution,’ Adidas Alum Takes His Place

Nike Stock Drop Erases $12 Billion in Market Value

Struggling Puma names former Adidas sales chief as CEO

Stocks to Watch: Dollar Tree, Nike, Apple, Nvidia

Makers of Sporting-Goods Tumble After U.S. Tariffs on Key Manufacturers

PUMA to Open First-Ever European Flagship Store on Oxford Street in Autumn 2025

Declining Stock and Solid Fundamentals: Is The Market Wrong About PUMA SE (ETR:PUM)?

March Madness tips off, Ted Lasso returns: Sports Report

PUMA Redefines the Game: Unveiling a Bold Strategy and Brand Positioning With ‘Go Wild’ Campaign

Pole Vault Star Armand "Mondo" Duplantis Sets His Sights on Fairy Tale World Record of 6.40m

PUMA Becomes Official Partner of the Premier League

PUMA (ETR:PUM) Is Paying Out Less In Dividends Than Last Year

Puma SE (PMMAF) Q4 2024 Earnings Call Highlights: Record Sales Amidst Profitability Challenges

Trending tickers: US Steel, Super Micro, Intel, Inditex and Porsche

Puma faces weak U.S. demand, plans job cuts as shares plunge

Performance Overview