Smokescreen: some vape firms pivot after FDA crackdown
Such tactics have complicated U.S. efforts to stem the flow of vapes lacking authorisation into the country, according to the U.S. Food and Drug Administration (FDA). "The FDA is aware of, and closely monitoring, instances in which companies attempt to change the labeling of illegally marketed products, or the structure of their business, to avoid detection," it said in a statement to Reuters. Chinese vape giant Heaven Gifts transferred the ongoing U.S. operations of its brand Lost Mary, whose products are not authorised in the United States, to a British Virgin Islands (BVI) firm - Wonder Ladies Limited - after the FDA banned several companies spanning China, the U.S. and South Korea from importing its flagship label Elfbar in 2023, the company told Reuters.