United (UAL) announces the integration of Apple’s (AAPL) new Share Item Location feature for AirTag into its mobile app, a move that’s expected to drive a much-improved customer service experience for the fewer than 1% of customers whose bags arrive on a later flight. Now available with iOS 18.2, Apple’s Share Item Location feature enables United customers everywhere who travel with an AirTag or Find My network accessory to privately, securely, and seamlessly share the accessory location with the airline’s customer service team to help locate their luggage in the event that it is mishandled.

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