All Six NSL Clubs in Canada's professional women's soccer league have all Signed with Tradable Bits
VANCOUVER, BC / ACCESS Newswire / May 13, 2025 / Tradable Bits has signed a league-wide deal to build fandoms and supercharge sponsorship efforts with Northern Super League (NSL), the highly anticipated all-new Canadian professional women's soccer league launched this past month. All six NSL clubs have also signed with Tradable Bits for club-level support. Tradable Bits will provide data acquisition, analysis, and activation solutions at the league and team levels.
The Northern Super League is dedicated to providing top-tier opportunities for athletes and inspiring the next generation of players and fans. The league's founding clubs are Calgary Wild FC, Halifax Tides FC, Montréal Roses, Ottawa Rapid FC, AFC Toronto and Vancouver Rise FC. Founding partners include Canadian Tire, SportChek, Doordash, Intact Insurance, WestJet, and Toyota along with BMO, Coca-Cola, Simons, Ticketmaster, and Hummel.
NSL matches are broadcast on TSN, RDS and CBC/Radio-Canada platforms in Canada and on ESPN+ in the United States.
"The Northern Super League is joining a massive global movement in women's sports that's catapulted women's soccer to the fastest-growing sport globally," said Greg Bobolo, Chief Revenue Officer, Tradable Bits. "We are thrilled to partner with the NSL to grow its fan base and create a data-driven foundation for long-term success. By leveraging our fan engagement platform and real-time insights, we're ensuring that NSL teams, partners, and sponsors can connect with fans in meaningful ways, delivering personalized experiences that drive passion, loyalty, and revenue."
Christina Litz, President, Northern Super League, said, "The launch of the Northern Super League has marked an exciting new era for professional women's soccer in Canada, and building a passionate, engaged fan base is at the heart of our mission. Partnering with Tradable Bits allows us to connect with fans in innovative, data-driven ways, creating experiences that deepen their connection to the game. Tradable Bits' Canadian expertise in fan engagement will be instrumental in growing our league, driving commercial success, and ensuring the NSL becomes a powerhouse in global women's soccer."
The NSL will rely on Tradable Bits to help cultivate its fan base from the ground up. Tradable Bits' CRM will acquire, analyze, and activate first-party data to maximize NSL's marketing efforts across platforms, including email, SMS, digital, social, in-venue, broadcast, and more. It will also integrate with ticketing and marketing automation systems. The NSL kicked off marketing efforts pre-season with an enter-to-win contest whereby winning fans had the opportunity to fly with WestJet to a home opener of their choice. The contest relied on Tradable Bits' library of more than 50 interactive engagement templates uniquely designed to appeal to sports and entertainment fans.
