'The jig is up on Netflix' as subscriber growth slows: analyst

In This Article:

Netflix's (NFLX) striking miss on first-quarter subscriber additions vindicated some analysts' views that the future growth prospects for the company would start to dwindle once users started going out again after the COVID-19 pandemic. While others remain bullish on the streaming giant.

"Netflix, they’re in a damned if you do, damned if you don’t situation. Investors are now demanding cash flow. They burned through tens of billions of dollars building the platform," David Trainer, chief executive officer of investment research firm New Constructs, told Yahoo Finance. "I think people are going to start to see that the jig is up on Netflix."

The streaming company reported on Tuesday that it added 3.98 million new subscribers during the first three months of 2021. That came in sharply below consensus expectations for 6.29 million subscribers, and plunged from the record 15.77 million subscribers the company added in the same three months of last year, when consumers stuck at home at the start of the pandemic turned in droves to the platform for entertainment.

Guidance for the current quarter also came as a disappointment. Netflix expects to add 1 million new subscribers in the second quarter, whereas Wall Street analysts were looking for 4.44 million.

To Trainer, the deceleration marks just the first symptom of more pain to come for Netflix, especially as other streaming competitors like Disney+, HBO Max and Peacock have started to gain ground.

"It’s just not nearly a profitable enough enterprise to compete with the likes of the movie studios and in particular Disney, which has multiple ways to monetize content. Netflix has one way: Streaming over the internet," Trainer said.

"That’s not a big competitive advantage considering that we’ve got I don’t know, a dozen, 25 different streaming alternatives these days? So I think the jig might be up on Netflix, and I think the same is going to be true from a lot of these work-from-home themes," he added. "Money kind of flows in a manic way these days, right? Tons of money went into work-from-home. Now tons of money’s going into crypto. And it’s going to move around pretty quickly. And I think once you become unpopular, it can become pretty painful if the fundamentals aren’t there to support the valuation."

'Buying opportunity'

Other analysts, however, were quicker to shrug off Netflix's subscriber miss, noting that the underlying fundamentals of the company remain intact and have actually improved on many measures. Plus, the record-setting year of subscriber growth that Netflix experienced last year made building further on those levels all the more difficult.