Is It Smart to Buy Stocks With the S&P 500 at Record Highs? History Has a Warning Investors Must See Before 2025

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A strong economy and excitement surrounding artificial intelligence (AI) have supercharged the stock market. The benchmark S&P 500 (SNPINDEX: ^GSPC) has returned nearly 27% so far in 2024, notching 57 record highs in the process. The index most recently peaked at 6,090 on Dec. 6, and it currently trades just below that level.

Most investors are wondering the same thing: Is it smart to buy stocks right now? The S&P 500 has historically performed well after reaching a record high, and the average bull market lasts much longer than the one currently underway. But there is also an alarm bell sounding that cannot be ignored: The S&P 500 is trading at a nearly unprecedented valuation.

Here's what investors should know.

The S&P 500 historically performed well after hitting an all-time high

Isaac Newton's first law of motion says moving objects will continue moving unless something stops them. That same principle tends to apply to the stock market. The S&P 500 has barreled through record highs like a freight train this year, and upward momentum generally persists until something goes wrong.

That suggests investors have little to fear from record highs. Indeed, J.P. Morgan analysts recently compared the average forward return from record highs in the S&P 500 versus the average forward return from non-record highs. The S&P 500 performs just as well or better from record highs as from all other times.

Time Period

Average Return on Investments Made at Record Highs (1970-2024*)

Average Return on Investments Made at Other Times (1970-1924*)

Six months

4%

4%

12 months

9%

9%

24 months

19%

18%

Data source: JPMorgan Chase. Calculations go up through Sept. 4, 2024.

As shown above, since 1970, the S&P 500 has returned an average of 9% over the 12 months following a day when the index hit a record high. The S&P 500 has also returned an average of 9% over the 12 months following any other day. That suggests 2025 will likely be a positive year.

Bull markets have historically run longer and higher than the current one

The average bull market since 1949 has lasted five and a half years, during which time the S&P 500 (and its precursor index) returned an average of 192%, according to Goldman Sachs. For comparison, the current bull market started about two years ago, in October 2022, and the S&P 500 has returned 70%.

The S&P 500 traded at 3,577 when the current bull market began. Adding 192% suggests the index could reach 10,445 before the bull market ends (if it's average). Reaching that level would require returns of 17% annually over the next three and a half years. That suggests double-digit gains are likely in 2025.