SaverOne Continues to Expand its Global Reach with New Distribution Agreement with Smartfits in the UK

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SaverOne 2014 Ltd.
SaverOne 2014 Ltd.

Petah Tikvah, Israel, Dec. 17, 2024 (GLOBE NEWSWIRE) --  SaverOne 2014 Ltd. (Nasdaq: SVRE, TASE: SVRE), a technology company that develops and sells advanced transportation safety solutions, today announced it has signed a new distribution agreement with Smartfits Installations Ltd. (Smartfits) to bring its driver distraction prevention technology to fleets across the United Kingdom.

Smartfits, based in Burton on Trent, central England, specializes in fleet safety and technology integrations, serving a diverse range of industries including logistics, public transport and corporate fleets.

Mr. Ori Gilboa, CEO of SaverOne, commented, “We are excited to partner with Smartfits as we introduce our critical road-safety technology to the UK market. This new partnership reflects Smartfits’ commitment to introducing cutting-edge safety innovations to its customer base and aligns strongly with our mission of enhancing road safety. This new distribution partnership is part of our strategic global expansion plan and builds on our strong recent success in European markets. Smartfits’ expertise and focus on delivering safety-driven solutions to fleet operators makes them an ideal partner. We believe their deep market knowledge and strong distribution capabilities will enable us to address the significant potential demand for driver distraction prevention technology in the UK.”

Ms. Lehanne Hassall, Head of Operations at Smartfits, added, “We are thrilled to build this new collaboration with SaverOne and bring their pioneering solution to customers across the UK. Fleet safety is a top priority for operators, and SaverOne’s technology offers an innovative way to prevent distractions and reduce accidents. Together, we aim to make British roads safer while helping fleets achieve greater efficiency and compliance. We anticipate strong market demand ahead as we launch the product into the UK market and look forward to providing fleets with this groundbreaking technology.”

The UK fleet market, with over five million vehicles, has potential for growth in safety-enhancing technologies, driven by increasing regulatory focus and the rising costs of accidents caused by driver distractions. SaverOne’s solution directly addresses these challenges by preventing mobile phone distractions among drivers, thereby reducing risks and operational costs for fleet operators.

About the SaverOne System

SaverOne's system is installed in vehicles to solve the problem of driver distraction, as a result of drivers using distracting applications on their mobile phones while driving in a way that endangers their safety and the safety of their passengers. This phenomenon is considered one of the leading causes of global road accidents. According to the US National Highway Traffic Safety Administration, the annual cost of road accidents just in the United States stands at about $870 billion each year, excluding the costs of serious injury or death, with a quarter of those accidents estimated to be related to the use of the mobile phones while driving. SaverOne's technology specifically recognizes the driver area in the vehicle. It prevents the driver from accessing distracting applications such as messaging while allowing others (navigation as an example) without user intervention or consent, creating a safer driving environment.