Roku (NASDAQ:ROKU) is turning heads today, jumping nearly 10.5% today's morning after Needham & Company delivered a bold prediction: Roku could be acquired for a hefty premium within the next 12 months. The analysts doubled down on their Buy rating and $100 price target, calling Roku a rare, standalone gem in the cutthroat connected TV (CTV) world. Walmart's recent $2.3 billion acquisition of Vizio has turned up the competitive heat, and Needham believes Roku's massive 85 million-strong user base, data goldmine from 4.3 hours of daily viewing per household, and revenue-sharing model make it irresistible to potential buyers like Amazon (AMZN), Google (GOOG), or Microsoft (MSFT)

• Warning! GuruFocus has detected 3 Warning Sign with ROKU.

Roku's journey hasn't been smooth sailingits stock is still down 71% from its pandemic-era highsbut there are signs the tide is turning. The platform segment, which drives 85% of Roku's revenue, posted a gross margin gain of over 600 basis points last quarter, signaling progress toward profitability. Meanwhile, device sales, long considered a weak spot, are projected to grow 25% in Q4, driven by the increasing dominance of Roku OS in smart TVs. Add a hefty 40% surge in short interest, and you've got the recipe for a classic short squeeze as bearish bets start to unravel.

What's the play here? Roku might still be in the redprojecting a $65 million loss in Q4but its strategic positioning screams long-term potential. The company's ability to pair its massive audience with high-margin advertising opportunities keeps it ahead of the pack. Needham sees 2025 as a critical year for Roku, especially if a Republican-led regulatory environment opens the door for big-ticket acquisitions. For investors willing to ride out some near-term volatility, Roku could be sitting on a gold mine.

This article first appeared on GuruFocus.