SAN JOSE, CA--(Marketwired - May 6, 2014) - Fourandsix Technologies, Inc. today has launched izitru.com, a free image hosting site that applies advanced image forensics to prove that hosted photos have not been modified with Photoshop or other tools. Addressing a growing distrust of manipulated images, the new website and its companion iPhone app provide an easy way for consumers to share photos with credibility assured. In addition, a developer API offers the opportunity to integrate photo authentication into any website, or to support enterprise workflows that demand reliable photo evidence.

Restoring Trust in Photography

Due to the wide availability of image editing software, it is becoming rare to see photos that haven't been modified in some way from the time they were first captured. Viewers are unsure of what to trust, whether they're looking at a selfie on Facebook, an item for sale on eBay, or a dramatic storm cloud photo on Twitter. Notable photo hoaxes, sometimes even fooling legitimate news outlets, have heightened the sense of distrust to the point that even real photos are often questioned and picked apart online.

"While there's value in creative manipulation of photos, there remains a critical role for photos to play in documenting reality," said Fourandsix co-founder and CEO Kevin Connor. "Our goal with izitru is to provide the anchor for that reality, so that the most trustworthy photos can easily stand out from the chatter of manipulated imagery."

Izitru integrates more than a decade's worth of image forensics research that can distinguish an original JPEG file captured with a digital camera from subsequent derivations of that file that may have been changed in some way. As soon as an image has been uploaded to izitru, it is subjected to a series of six different forensic tests. Images that pass all six of these tests get the highest trust rating.

Share Trusted Images in Seconds

First-time visitors to izitru.com can generate an authenticated image link in seconds. Just tap the Upload button, and choose to upload any unmodified JPEG file from a digital camera. There's no need to create a user ID, though users who want to track and maintain multiple image links can sign in with an existing social media ID. The iPhone app further simplifies the process by including a built-in camera for capturing images.

Every image uploaded to izitru is hosted on a dedicated page with a prominent trust rating. A short URL and convenient sharing buttons make it easy to share the result on social media or via email.