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ORRVILLE, Ohio (WJW) – The J.M. Smucker Company, a major food and drink manufacturer based in Wayne County, has plans sell one of its cookie brands.

The company, headquartered in Orrville, announced in a press release this week that it entered a definitive agreement to sell the Voortman brand to Second Nature Brands for about $305 million.

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According to Smucker’s, the deal includes all of the Voortman trademarks, as well as its manufacturing facility based in Burlington, Canada. About 300 employees will move over with the sale, the press release said.

“This decision reflects our continued commitment to portfolio and resource optimization to focus on our largest growth opportunities as a company,” said Mark Smucker, chair of the board, president and CEO. “The divestiture of the Voortman® brand is an important step in our integration plans that will enable the execution of our Sweet Baked Snacks strategy through dedicated focus and ongoing investments in the Hostess® brand, advancing our leadership in the sweet baked goods category. I want to recognize and thank the many talented teams who have supported this brand.”

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According to the company, the Voortman brand made about $65 million in net sales for the last fiscal year, which ended on April 30, 2024.

The deal is expected to close in the third quarter of the current fiscal year, which ends in April 2025.

The J.M. Smucker Company also owns brands like Hostess, Jif, Folgers, Milk-Bone and more.

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