CROFTON, MD--(Marketwired - June 03, 2014) - InRoad Toys announced today its signature product, PlayTape^®, has been selected as a 2014 Winner of a Parents' Choice Approved Award.

PlayTape is removable tape designed to look like a road. It sticks to any flat surface, tears easily to any length, and is repositionable and quickly removed without residue, simply by peeling it up. It is the quickest, easiest way to create roads for playing with toy cars and trucks.

"[The] kids had miles of fun planning roads that had a specific destination, or others ventured out west where roads don't seem to end," wrote Parents' Choice Tester Ines Horlacher in her review of PlayTape. "Some testers created a track on the floor with a ramp going onto the couch and then onto a table and a semi- permanent road on a wall in the bedroom."

Parents' Choice also recognized PlayTape for its ingenuity, portability and cost-effectiveness.

"We are extremely honored by this recognition from Parents' Choice," said Andy Musliner, Founder and CEO of InRoad Toys. "PlayTape is about maximizing creativity and creating fun and engaging memories for children. We're pleased that the Parents' Choice testers had as much fun with it as we do."

For anyone wishing to test drive the innovative PlayTape, it will be on display at the ASTRA Marketplace and Academy (Booth #1349) in Phoenix, Arizona from June 8-11, 2014.

PlayTape is sold in retailers nationwide and can be purchased online at www.InRoadtoys.com. PlayTape is available in multiple length and width rolls, as well as various colors. MSRP ranges from $1.99 to $12.99. For ages 3 and up, PlayTape is 100% Made in the USA. U.S. Patent Pending.

About InRoad Toys/PlayTape:

InRoad Toys develops groundbreaking, enduring, high-play value toys with broad applicability across age groups. The company's premier product, PlayTape^®, Fun That Sticks!^™ is revolutionizing the way the world plays with toy vehicles. PlayTape is the fastest, best way to creatively build roads for playing with toy cars. PlayTape sticks to any flat surface, is easy-tear, repositionable, easily removed with no residue, easily stored & transported, disposable, and recyclable. A 2014 winner of the Tillywig Award for Best Creative Fun, PlayTape is Made in the USA. Ages 3+. U.S. Patent Pending. For more information see the InRoad Toys website: http://www.InRoadToys.com

About Parents' Choice Awards:

Estabilished in 1978 to help parents and caregivers of all achievements and backgrounds make informed decisions about which new products are right for their children, the Parents' Choice Awards is the nation's oldest nonprofit program created to recognize quality children's media. More information on the Parents' Choice website: http://www.parents-choice.org/

About ASTRA's Marketplace & Academy:

The American Specialty Toy Retailers Association (ASTRA)'s 2014 Marketplace & Academy is THE place to plug in, tune in and meet up! This is the year's theme is "Where Play Means Business," putting the best new products and business ideas and innovations under the same roof! More information on ASTRA and the Marketplace & Academy is available on the ASTRA website: http://www.astramarketplace.org/