SEOUL, SOUTH KOREA--(Marketwired - Jul 24, 2013) - Incheon International Airport's duty free zone, AIRSTAR Avenue (AIRSTAR Avenue, www.iiacairstar.kr) today launches a major marketing campaign for foreign transfer passengers, whose numbers have increased thanks to the Korean Wave, to capture visitors' interests.

Around 6.5 million foreign transfer passengers used AIRSTAR Avenue last year and this number has been steadily increasing. During the summer holiday season, when many visitors use the airport, AIRSTAR Avenue will hold a "Thank You for Transfer" event starting on July 25, 2013 which will offer the best possible customer service for foreign visitors by making the very most use of the short transit time.

The event is a chance for foreign transfer passengers who shop at AIRSTAR Avenue within the short transfer time to experience traditional Korean culture. It will offer some great moments and create happy memories for transfer passengers.

Anyone who purchases goods at AIRSTAR Avenue to the value of more than USD 20 can enter the event. All passengers who have a receipt will receive a scratch card that offers a 100% guarantee of winning a prize. After scratching the card, the winners can instantly collect their prize on the spot.

The event will be held for 6 days from July 25-27, 2013 and from August 1-3, 2013. The prizes are traditional Korean souvenirs such as linen cosmetic pouches decorated with unique patterns and representative of emotions of Korea, gold-decorated cloisonné bookmarks, mini fans and travel name tags that are a useful accessory for any traveler.

An AIRSTAR Avenue official said, "Since Incheon International Airport established its position as the hub of Northeast Asia, the number of foreign transfer passengers has increased daily. AIRSTAR Avenue will strive to continuously develop marketing programs that offer unique and entertaining shopping experiences to all passengers who visit the Incheon Airport's duty free zone."

The prizes for the "Thank You for Transfer" event will be limited to a daily quantity so the event will operate on a first-come, first-served basis.

Incheon International Airport Duty Free Zone AIRSTAR Avenue

Incheon International Airport duty free brand, AIRSTAR Avenue is the integrated duty free brand operating within the Airport. It was founded in June, 2008 and offers joint marketing and convenient facilities. AIRSTAR Avenue was consecutively chosen as "Best Duty Free Shopping" organized by an authoritative travel magazine Business Traveller for 3 years and has been striving to offer diverse goods at reasonable prices, pleasant shopping environment and convenient facilities together with each duty free shop.