Hillary Clinton Continues to Win on Facebook, While Bernie Sanders Remains Undefeated on Twitter

TORONTO, ON--(Marketwired - Nov 15, 2015) - Technology and data company Engagement Labs (TSX VENTURE: EL), creator of eValue Analytics™ score, today released rankings of the top performing U.S. Democratic Presidential candidates on Facebook and Twitter, during the second Democratic debate which took place on November 14, 2015.

Leading up to the debate, Hillary Clinton remained the top contender on Facebook, while Bernie Sanders led on Twitter for his social media performance. According to Engagement Labs' eValue data, both candidates remained in their leading spots on their respective social media channels.

eValue Rankings of the Top Performing Democratic Candidates on Facebook and Twitter:

Ranking

Facebook

Twitter

1

Hillary Clinton

Bernie Sanders

2

Bernie Sanders

Hillary Clinton

3

Martin O'Malley

Martin O'Malley

Source: Engagement Labs eValue U.S. 2015 rankings of Democratic Candidates on social media

"With twelve months left until the U.S. Presidential elections and the number of candidates running from the Democratic party down to three, the debates are more important than ever for candidates to voice their positions on important topics facing the nation," said Bryan Segal, CEO at Engagement Labs. "Utilizing social media is as crucial as ever for candidates to connect with their voters and solidify their platforms to the U.S. population."

On Facebook, Hillary Clinton continued to rank first with an overall eValue score of 93.88, while scoring 94.05 for Impact and placed first for Responsiveness. Bernie Sanders was a close second on Facebook. Sanders scored the highest for Engagement with a score of 96.63 and garnered an impressively high active user base.

On Twitter, Sanders maintained his first place ranking with an overall eValue score of 83.71 and the highest Engagement score. Additionally, Sanders had the highest favorites and retweets per 1,000 fans and the most active user base, highlighting his loyal fan base. Tweeting about gun control, education for low and middle-income children and combatting bigotry in the aftermath of this week's events in Paris, Sanders maintained his stance on many issues which is something that resonated well with his supporters. Clinton came in second overall with an eValue score of 80.08 and also scored the highest for both Impact and Responsiveness.

For both channels, third-place candidate Mark O'Malley ranked last in all categories with all his scores falling below the group average.

Rankings of Highest Follower Growth for Democratic Candidates on Facebook and Twitter Based on the November 14th, 2015 Debate:

Ranking

Facebook

Twitter

1

Hillary Clinton

Bernie Sanders

2

Bernie Sanders

Hillary Clinton

3

Martin O'Malley

Martin O'Malley

Source: Engagement Labs 2015 rankings of Democratic Candidates' follower growth on social media