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Fifth Annual Report Assesses Impact of AI and Centrality of Payments Technology in Business Operations
ATLANTA, December 02, 2024--(BUSINESS WIRE)--Global Payments Inc. (NYSE: GPN), a leading worldwide provider of payment technology and software solutions, today released its annual Commerce and Payment Trends Report. The 2025 report, based on in-depth discussions with industry experts and a survey of 600 payment decision-makers and decision-influencers, reveals timely insights into the central role payment technologies are playing in business execution and customer experiences.
"The businesses that drive our economy are experiencing a shift in how they use technology to connect with and better serve their customers. Payment technologies increasingly sit at the center of business operations, and mastering them is critical to success for companies of all sizes," said Cameron Bready, chief executive officer of Global Payments. "Our 2025 report evaluates everything from the transformative potential of AI and biometrics to the technological requirements of social commerce. The insights in this report underscore Global Payments’ commitment to understanding the trends influencing global commerce and continuing to drive innovation for our customers."
The report identified six consequential developments that are rewriting the rules of commerce, and provides a holistic view of how small and midmarket businesses, as well as enterprises, are approaching the strategic value of the payments experience and related technologies. The six trends include:
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AI delivers early wins – AI has moved from theoretical game-changer to actual impact-maker. GenAI is transforming client services and marketing, while AI continues to prove its value in important use cases such as fraud protection. And while enterprises are showing signs of caution around issues like data privacy, SMBs are more enthusiastic about potential AI applications.
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Unifying the back end of commerce – As consumers do an increasing share of their shopping online, businesses are integrating their back end operations into unified platforms that deliver seamless experiences regardless of where customers start or end their purchase journey. According to Global Payments’ survey, SMBs (67%) and midmarket (71%) companies are more likely to increase or significantly increase their investments in unified commerce platforms than enterprise-sized companies.
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Embedded payments make the B2B leap – The qualities that have made embedded payments attractive for consumers are equally powerful in B2B settings, driving the development of B2B transactions built into business processes and supply chains. Meanwhile, the growth of embedded finance in consumer settings is assured.