How Fast Can a Big Bank Grow Its Deposits?

- By Geoff Gannon

Someone emailed me this question:

"I own Bank of America (BAC), Citigroup (C) and Wells Fargo (WFC). Each of them is growing deposits at different rates (off the top of my head, around 5%, 1% and 6% per annum). U.S. deposits have been very consistent at 6% for many, many years. This is probably an incredibly stupid question, but how can deposits continuously grow at such a clip? My initial reaction was that the Fed is printing money at a rate above real GDP growth of around 3.5-4.0%? Are deposits continuously pouring in from overseas? Is that growth rate sustainable / does it make sense (if it does, banks are obviously very attractive investments)?"


Growth in bank deposits is something of a special case because we are just talking about money here. It's a very, very generic thing. So, we don't have to worry about the popularity of money, possible substitutes, societal change, etc. This makes growth in banking far easier to predict than growth in any real good.

If a bank maintains the same market share it should be able to grow deposits at the rate of nominal growth in the local economy. This statement assumes that deposits as a percent of nominal GDP will neither rise nor fall. That's not true cyclically. And it may not always be true even historically over the development of a state, country, etc. For example, American households don't keep much of their savings in deposits because they have access to other types of investments. In many countries in Asia, that's not true. People actually use deposits as a significant part of household savings. That changes the economics of banking. For example, it makes interest rates more important in attracting deposits from households. A lot of money kept in banks in the U.S. is not really surplus. It is money that is used for general operating purposes by either a household or a business that does not consider the account to be where they would actually put money they intend to save for many years to come. Having said that, there is still a cyclical aspect to deposits. You can see this historically. But, it may not be important to your analysis. If you are just looking for what the long-term rate of growth in deposits is likely to be - that's easier to answer.

Let's start with a theoretical explanation of what the growth in deposits - ignoring any cyclicality - should be in the U.S. banking industry overall. Banks are often local or regional. So, for most banks, the nationwide growth in deposits is irrelevant. As an example, I wrote reports on both Bank of Hawaii (BOH) and Frost (CFR). In those reports, I suggested that deposit growth could be as low as 3% in Hawaii and as high as 6% in Texas. That's mainly because Texas should grow its population faster than the overall U.S. while Hawaii should grow its population slower than the U.S. This is largely just a matter of population density. Land is expensive in Hawaii. Land is cheap in Texas. People move inside the U.S. Not many people will choose to move from other U.S. states to Hawaii. However, many people will choose to move from another U.S. state to Texas. This explains almost all of the difference in expected deposit growth rates for Hawaiian and Texan banks.