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Digitalage, a subsidiary of Hop-on, Inc. (OTC PINK:HPNN), is pleased to announce a surge of interest and excitement surrounding its revolutionary approach to content rights, ethical monetization, and transparent governance. At CES 2025, Peter Michaels, co-founder and Chairman of Digitalage as well as the founder and CEO of Hop-on, actively engaged with fellow innovators, prospective technology partners, and other key industry stakeholders-further igniting enthusiasm for Digitalage's mission to create a more equitable ecosystem for creators, brands, and consumers.
"It's an incredible time for Digitalage," said Michaels, reflecting on the momentum experienced during CES 2025. "From safeguarding intellectual property to empowering brand safety, we're laying the groundwork for a new era of collaboration-one that meaningfully rewards creators and helps advertisers reach audiences in a transparent, value-driven environment."
Elevating Content with "OOVE" Deep Content Analysis
At the core of Digitalage's platform is its proprietary "OOVE" deep content analysis, a sophisticated system that employs goal-oriented algorithms and knowledge graphs to categorize and protect various forms of media. This technology ensures that each piece of content is accurately identified, matched with relevant audiences, and optimized for fair compensation. By promoting only top-tier, authentic assets, Digitalage positions itself as a reliable, future-ready space for creators, consumers, and advertisers alike.
Championing Brand Safety and Growth
Digitalage recognizes that brand safety goes beyond avoiding harmful content. The platform is built to give total visibility and control to both content creators and advertising partners, ensuring that marketing campaigns appear alongside content that resonates with brand values. This focus on ethics and mutual benefit fosters strong audience trust and opens the door to higher engagement and profitable, long-term relationships.
"We see a vibrant digital future where creators, users, and brands prosper together," Michaels explained. "By uniting advanced analytics, IP protections, and user-first design, Digitalage is delivering a seamless experience that feels natural and rewarding for everyone involved."
Roadmap to Becoming the "Amazon of Content"
Digitalage's growth strategy is backed by strategic partnerships with influencers, talent agencies, NGOs, and advertising networks-laying the groundwork for a global content ecosystem poised to mirror the market-shaking transformations led by iconic brands like Netflix and Amazon. The company's multi-layered revenue model includes subscriptions, social commerce, micro-transactions, advanced advertising packages, and beyond-empowering a dynamic, evolving community that thrives on transparency and innovation.