In This Article:
The Coca-Cola Company has pushed its Minute Maid brand into spirits with the launch of Minute Maid Spiked Vodka Lemonade and Minute Maid Spiked Vodka Pink Lemonade.
The new offerings are part of the Minute Maid Spiked line, which entered the market with a "flavoured wine cocktails" range in late 2023.
The move marks The Coca-Cola Company’s continued expansion into the beverage alcohol sector.
Red Tree Beverages (RTB), a subsidiary of The Coca-Cola Co., said the launch marks the “first nationally available vodka pink lemonade in the alcohol ready-to-drink (ARTD) format”.
The 5% abv vodka-based drinks will be sold in the US in 355ml cans, as well as in eight- and 12-packs.
Red Tree Beverages president Lou Grill said the latest addition builds on the “success of the 2024 launch of Minute Maid Spiked flavoured wine cocktails”.
“For Minute Maid Spiked, our motto is 'No Fuss, No Muss. No Duh.' which is about making hard-to-make cocktails easy and enjoyable,” Grill added.
Beyond the vodka-based offerings, the Minute Maid Spiked flavoured wine cocktails line is also being expanded with a new Blue Hawaiian flavour, joining existing options such as Strawberry Daiquiri, Lime Margarita, and Piña Colada.
A Minute Maid Spiked Vodka Punch range is also being launched by RTB in four flavours: Berry Punch, Citrus Punch, Tropical Punch, and Classic Fruit Punch.
These products are produced by LeVecke Corp., a wine and spirits copacker based in Mira Loma, California.
Set up in late 2022, RTB collaborates with third-party alcohol manufacturers to create alcoholic beverages that feature The Coca-Cola Company’s trademarks, which are then distributed through independent wholesalers.
The Coca-Cola Co. has been actively working with other beverage alcohol companies to launch alcoholic RTD products.
Notable partnerships include Topo Chico Hard Seltzer, Peace Hard Tea, and Simply Spiked with Molson Coors, as well as Jack Daniel’s & Coca-Cola with Brown-Forman and Fresca Mixed with Constellation Brands.
"The Coca-Cola Company pulls Minute Maid brand into spirits " was originally created and published by Just Drinks, a GlobalData owned brand.
The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.