The steps we took to implement new operational processes and tighter synchronization with our key suppliers has resulted in a more stabilized supply chain and shorter lead times. While we made substantial progress in the latest quarter, we continue to believe it will take two more quarters to fully optimize our supply chain structure and realize the full benefits of global diversification with optimum inventory levels and delivery lead times.

I would now like to highlight our recent progress in driving CalAmp's transformation to a global SaaS solutions provider. As I previously mentioned, our software and subscription services first quarter revenue reached a record level at $25.5 million or 29% of consolidated revenue. We saw particularly strong traction from CalAmp's iOn fleet management applications and LoJack subscription services. Additionally, the integration of our recent acquisitions which include Tracker in the UK, Car Track in Mexico and Synovia Solutions in North America is progressing well. The addition of these businesses aligns with our global SaaS expansion strategy and helped drive international revenue across our entire business to a record 29% of the consolidated total. Additionally, we are very pleased thus far with the incremental revenue synergies we have identified from these acquisitions which we believe will further bolster our software and subscription services revenue both domestically and internationally in the coming quarters.

With the inclusion of our recent acquisitions, our worldwide subscriber base expanded dramatically and has now reached over 1.2 million subscribers. We expect a substantial subscriber base to drive us toward our recurring revenue target of more than $30 million a quarter, exiting this fiscal year, and more importantly, advances toward our long-term target of $200 million in annual subscription revenue. About the last quarter, I would like to take a few minutes to highlight some customer case studies that I believe offer insights into our global strategy to drive CalAmp's software and services transformation.

The first case study involves a recent fleet management contract win with the Mid-Atlantic State Department of Transportation Agency. Similar to the contract win announced early last year with the Commonwealth of Pennsylvania, this new customer is launching an initiative to reduce costs and streamline snow removal operations by leveraging CalAmp's iOn fleet SaaS technology to manage fleet vehicles and snowplow assets encompassing approximately 12,000 vehicles statewide. This new customer will roll out CalAmp's iOn fleet management service to help its local governance manage their resources and increase fleet accountability efficiency and asset reliability. CalAmp's iOn solution was viewed by this important new customer as the most innovative and progressive transportation technology that could deliver better citizen service and support statewide road safety initiatives. Vehicle deployments under this new contract will begin late in our current quarter and are expected to continue over the next 12 months. The total contract value for this award is approximately $10 million over an initial five-year term.

Another case study I would like to highlight is a recent engagement with a global humanitarian aid organization, whose mission is to improve the health of people affected by poverty and provide relief aid during natural disasters. This partnership enables safe and reliable cold chain shipments of pharmaceuticals and other disaster relief supplies. In this application, CalAmp's FCI on command supply chain solution will provide real-time package tracking and temperature monitoring of global land and air vaccine and pharmaceutical shipments. This integrated solution helps ensure compliance and proper quality control so products won't become compromised due to exposure under extreme environmental conditions. As a result, more efficient and effective aid can be delivered to patients in disaster areas who would not otherwise have access to critical vaccines or life sustaining medications. The overall shipment volume of temperature controlled pharma products is growing at twice the rate of the pharma industry as a whole, and shippers are increasingly required to demonstrate compliance with the temperature range specified by the manufacturer. This new partnership addressing humanitarian aid demonstrates CalAmp's continued momentum in the supply chain visibility market while building on our growing SaaS customer base.

In addition to our strategic initiatives to grow recurring revenue in vertically focused end to end SaaS solutions, we continue to work with select hardware customers to transition certain MRM Telematics products to a subscription model. In this conversion process, CalAmp is focused on adding content value such as instant crash detection and reporting, driver scoring and security features to our existing installed base. As we mentioned on our previous call, we are actively engaged with several of our key customers as part of this Device as a Service or DaaS program, which we plan to officially launch this quarter.

As part of the shift from hardware to a software-based model, the timing and mix of revenue will go through a transitional period, until such time that the recurring revenue builds across an increasing number of converted customers and exceeds the prior contribution from upfront hardware sales. This shift is a key part of our overall vision for the Company and aligns with our initiative to generate an increasing amount of recurring revenue for greater visibility and predictability across our business.

Now turning to our Telematics Systems business, revenue was in line with expectations, albeit lower as compared to the same period last year. We are encouraged by increased order flow for LTE-based products and anticipate some demand tailwinds developing from US customers transitioning to LTE products due to the impending 3G network sunset. As an indication of shifting demand, sales of LTE technology-based devices in the first quarter increased to approximately 32% of Telematics Systems revenue as compared to 15% in the prior-year period.

Revenue from network and OEM products was in line with expectations in the first quarter driven by solid customer demand from Caterpillar along with another OEM. Looking to the future, we see opportunities to expand our global reach in the industrial machine and related equipment rental marketplace not only with additional telematics device design wins but also for expanding our subscription services.

Before I turn the call over to Kurt, I would like to thank the global CalAmp team for their dedication and efforts this quarter resulting in strong financial results with markedly improved supply chain performance and solid progress on our recently announced acquisitions. Our first quarter results give us increased confidence in our long-term growth strategy and transformation to a global SaaS solutions provider.

With that, I will now turn the call over to our CFO, Kurt Binder, for a closer look at our fiscal 2020 Q1 financial results and Q2 guidance.

Kurt Binder -- Executive Vice President & Chief Financial Officer

Thank you, Michael. My commentary will include reference to the non-GAAP financial measures of adjusted basis net income, adjusted EBITDA and adjusted EBITDA margin. A full reconciliation of these non-GAAP measures and the closest corresponding GAAP basis measures is included in the press release announcing our first quarter earnings that was issued earlier today.

As Michael mentioned, we are pleased with our consolidated revenue performance in the first quarter of fiscal 2020, as well as the continuous progress we are making on our supply chain operations. Additionally, our transformation to a global SaaS solutions provider is progressing well, further complemented by the integration of our three recent acquisitions.

Consolidated revenue for the first quarter was $89.1 million, a decrease of 6% year-over-year due to an anticipated decline in Telematics Systems product sales, but partially offset by an increase in our software and subscription services revenue.

Consolidated revenue was up 6% sequentially due to increased subscription services. The software and subscription services revenue increased 38% over the prior-year period to $25.5 million driven by the contribution from our three recent acquisitions and to a lesser extent organic initiatives. Our LoJack subscription services had an exceptional quarter generating revenue of $10 million in the first quarter, up 80% year-over-year. Our LoJack subscription services represents the LoJack Italy business as well as our recently acquired SaaS businesses, Tracker UK and LoJack Mexico. These three entities in aggregate provide a strong foundation for recurring revenue and are expected to contribute to a continued expansion of our software and subscription services business.

Additionally, we made strong progress expanding our global subscriber base in the quarter with 1.2 million unique subscribers as of May 31st 2019 compared to approximately 776,000 for the same period ended last year with 348,000 added with our recent acquisitions. In addition to these new subscribers from our acquisitions, we also added new subscribers from fleet management services, international stolen vehicle recovery and telematics solutions. We expect to continue to build on the solid subscriber base as we progress throughout the remainder of fiscal 2020.

As previously discussed, we have acquired Tracker UK in Q4 of fiscal 2019 followed by the acquisitions of LoJack Mexico and Synovia Solutions. We believe these three acquisitions accelerate our global SaaS expansion efforts and on a combined basis we expect them to be meaningful contributors to our revenue in each quarter of our current fiscal 2020. As I mentioned last quarter, the revenue ramp from the acquired businesses within our software and subscription services business is affected by purchase accounting adjustments, which discount the deferred revenue balance assumed on the opening balance sheet by upwards of 65% as compared to the pre-acquisition balances. The impact of deferred revenue haircut diminishes over the course of the first year or so of ownership with GAAP revenue normalizing to actual billings activity over time.

Now looking to our Telematics Systems business performance in the first quarter, as expected, revenue was down 17% year-over-year to $63.6 million reflecting a decrease in MRM Telematics and legacy LoJack SVR product sales due to reduced sales volume in both the United States and internationally. The sales decrease impact was isolated to a few of our top customers including Synovia Solutions, which we acquired in April 2019. Legacy LoJack SVR products, including Telematics sales to LoJack international licensees were down for the quarter by approximately $4 million or 24% year-over-year As a result of lower sales to US auto dealers and international licensees including the lost sales revenue through the consolidation of Tracker UK and LoJack Mexico. This was partially offset by an increase in CalAmp Telematics Solutions sold through these channels, as well as growth in our Lojack related subscription revenue.

Network and OEM products revenue was $16.3 million for the first quarter, representing a slight increase year-over-year and in line with expectations. The product revenue for this category was supported by continued demand from Caterpillar which increased 11% year-over-year. Caterpillar continues to be our largest customer with $12.2 million of revenue in the first quarter, representing 14% of our consolidated revenue.

Consolidate gross margin was approximately 40% in the first quarter and in line with last year. Gross margin performance is expected to improve as we further integrate the recent acquisitions and complete our transition with our suppliers and contract manufacturers while managing the overall closure of our US manufacturing facility. Additionally, as we make progress toward our long-term SaaS revenue targets, we expect to see meaningful progress toward higher gross margin and EBITDA margin targets.

In OpEx, our GAAP basis R&D, sales and marketing and G&A expenses in the first quarter of fiscal 2020 as percentages of revenue were approximately 8%, 16%, and 20% respectively. The significant increase in sales and marketing and G&A expenses as percentages of revenue is due to litigation and non-recurring legal expenses compounded by the deferred revenue haircut or purchase accounting adjustments that I mentioned earlier.

As the revenue from our acquisitions begins to normalize and we fully integrate these businesses, we expect that our OpEx will decrease as a percentage of consolidated revenue.

On a non-GAAP basis, our OpEx for the first quarter for R&D, sales and marketing and G&A expense as percentages of revenue was 7%, 16% and 13% respectively. For the full year of fiscal 2020, we expect GAAP basis R&D, sales and marketing and G&A expenses as percentages of revenue to be 7%, 16% and 16%, respectively. And we expect non-GAAP R&D, sales and marketing, and G&A expenses as percentages of revenue to be 7%, 15% and 12% respectively.

The GAAP basis net loss in the first quarter was $8.7 million or $0.26 per share compared to a net income of $8.5 million or $0.23 per diluted share in the same prior-year period. The GAAP basis net loss comparison is attributable to an increase in OpEx due to litigation and non-recurring legal expenses in the first quarter of fiscal 2020, coupled with the $13.3 million gain that was realized in the first quarter of fiscal 2019 on a favorable settlement with a former LoJack supplier.

Non-GAAP net income for the first quarter was $4.2 million or $0.12 per diluted share at the high end of the guidance range and compared to $10.5 million or $0.29 per diluted share in the same prior-year period. The decrease in non-GAAP net income primarily reflects the impact of deferred revenue purchase accounting adjustments from the recent acquisitions and incremental depreciation expense associated with the acquisitions and more specifically the Synovia bundled hardware solutions.

Adjusted EBITDA was $7.6 million in the first quarter with an adjusted EBITDA margin of 8% compared to adjusted EBITDA of $12.2 million and an adjusted EBITDA margin of 13% in the same prior-year period. We expect overall profitability to improve with adjusted EBITDA margin in the mid teens as the effect of purchase accounting adjustments diminishes in the second half of the fiscal year. As we make progress toward our long-term revenue objectives on our SaaS business, we expect to see meaningful progress progress toward our EBITDA margin target of 20%.

I'll now provide some additional detail on our balance sheet and liquidity position as of our fiscal quarter end. At the end of the first quarter, we had total cash and marketable securities of $200 million and total outstanding debt of $298 million which represents the aggregate carrying value of our convertible unsecured notes coupled with $18.8 million of amounts due to factors, which was assumed in the acquisition of Synovia. Prior to the acquisition, Synovia sold the rights to future revenue under certain subscription contracts on a non-recourse basis for credit approved accounts. The amount entitled due to factors was reported by us as of the opening balance sheet for this acquisition.

Net cash used in operating activities was $5.7 million for the first quarter of fiscal 2020, which is attributable to our net loss of $8.7 million for the quarter coupled with an overall net cash outflow for working capital requirements. During the first quarter, we acquired LoJack Mexico and Synovia Solutions both of which were purchased using cash on hand.

Our consolidated net accounts receivable balance was $73.6 million at the end of the first quarter, representing an average collection period of 65 days. While total inventory at the end of the first quarter was $41.9 million representing an annualized inventory turns of approximately 5.1 times, the increase in inventory is aligned with our efforts to build buffer stock and to improve our overall supply chain performance. Our cash conversion cycle was 69 days at the end of the latest quarter compared to 57 days at fiscal year end.

Additionally, our deferred revenue balance was $60.6 million at quarter end compared to $51.4 million at the end of the 2019 fiscal year, which is attributable to the recent acquisitions. For the first quarter, we recorded an income tax benefit of $2.3 million which is attributable to a decline in pre-tax income along with available R&D and foreign tax credits, partially offset by a one-time tax charge related to foreign tax restructuring. For the same period last year, we recorded an income tax provision of $1.8 million representing 17% of our reported GAAP basis pre-tax net income. Throughout fiscal 2020, we do not expect any material changes to our cash taxes due to our remaining federal net operating losses and other available tax credits.

Now turning to our fiscal 2020 second quarter outlook, we expect second quarter consolidated revenue to increase to a range of between $89.5 million to $94.5 million. At the bottom line, we expect the second quarter GAAP basis net loss to be in the range of $0.27 per share to $0.21 per share and non-GAAP net income to be in the range of $0.08 per diluted share to $0.14 per diluted share reflecting an incremental $1.6 million of depreciation expense principally associated with the recent acquisitions. We also expect second quarter adjusted EBITDA to be in the range of $7.5 million to $11.5 million.

With that, I'll turn the call back over to Michael to provide some final comments before we open the call up for questions.

Michael Burdiek -- President & Chief Executive Officer

Thank you, Kurt. Looking forward, we believe the fiscal first quarter represents an inflection point in our business with a positive outlook of increasing revenue and EBITDA growth as we move into the second half of the fiscal year. We made substantial progress this quarter in building a solid base of software and subscription service revenue and believe that we are tracking well toward our long-term target of $200 million of annual recurring revenue.

With that, we'll now open up the call to questions. Operator?

Questions and Answers:

Operator

(Operator Instructions) Your first question is from Mike Walkley from Canaccord Genuity. Your line is now open.

Mike Walkley -- Canaccord Genuity -- Analyst

Great. Thank you. Michael, you mentioned you're seeing some revenue synergies from the Tracker, Car Track and Synovia acquisitions. Can you just discuss how integration is going so far and maybe give us more color on what you're mentioning on some potential revenue synergies?

Michael Burdiek -- President & Chief Executive Officer

Sure. Thank you. Well, the integration is going very well. We tried to express that in our prepared remarks, and as relates to revenue synergies, we see a number of opportunities to really combine sales and marketing activities in different market verticals to really drive recurring revenue short to medium term and I think one of the greatest opportunities is in the state municipal government market here in the United States and with the acquisition of Synovia, we have real scale now as it relates to market coverage across the United States and in even into Canada to a certain extent. So I would say that's one of the biggest areas of focus for us, and we look forward to continuing to drive contract win similar to the one we described for this Department of Transportation Agency in our prepared remarks.

Mike Walkley -- Canaccord Genuity -- Analyst

Great, thank you. And just to follow-up on that -- on the MRM business, you mentioned some large customers weak, one being Synovia which obviously is part of your company now, but are you seeing any share losses at customers or can you just maybe discuss demand trends for the MRM business?

Michael Burdiek -- President & Chief Executive Officer

Yes. We were concerned about share loss as it relates to some of our supply chain challenges over the last couple of quarters. I think this latest quarter we felt pretty good about our ability to retain existing customers and potentially even claw back to a certain extent some share losses especially in the Latin American markets. So I would say, we feel pretty good that we're almost back to where we were prior to some of the issues that we faced in Q3 and Q4.

On the demand side, I think we see encouraging signs that a large percentage of our customer population here in the United States is starting to take seriously the 3G sunset issue. And we're feeling good that that could produce some tailwinds for us, over the coming quarters especially over the next two years as that sunset becomes very imminent at the end of 2021.

Mike Walkley -- Canaccord Genuity -- Analyst

Okay. Thanks. Last question for me, and I'll pass it on. Just given the start to year on the guidance, can you just help us think about adjusted EBITDA, for the year do you still think it's similar to last year and slightly higher and if so with the purchase accounting how should we think maybe about the slope of the adjusted EBITDA ramp throughout the rest the fiscal year? Thank you.

Michael Burdiek -- President & Chief Executive Officer

Yes. Well, given our guidance of roughly $92 million at midpoint on revenue for Q2 and approximately $9.5 million of adjusted EBITDA at the midpoint in Q2, that suggests there's pretty strong marginal profitability in the operating model, $3 million of incremental revenue producing an incremental $2 million of adjusted EBITDA. So we would expect that as revenue grows through the year, especially in the software and services category, that we would see that express in terms of earnings leverage working through the year, and as Kurt pointed out, we expect to get back into the mid-teens neighborhood as it relates to EBITDA margin as we work our way into the second half of the year and especially as we exit the year.

Mike Walkley -- Canaccord Genuity -- Analyst

Great. Thank you.

Operator

Your next question is from Jonathan Ho from William Blair. Your line is now open.

Jonathan Ho -- William Blair & Co. -- Analyst``

Hi, good afternoon, and then congrats on the strong results. I just wanted to start out with the 3G to 4G transition. Can you talk a little bit about whether there maybe a content or pricing uplift opportunity as customers start to contemplate that and maybe roll out upgrades to their systems. I mean, clearly, there should be more capability with the enlarged bandwidth as well.

Michael Burdiek -- President & Chief Executive Officer

Sure. Well, just to kind of quantify the scope of that opportunity, as of last Friday, there were 1.3 million 3G units, CalAmp units in service with customers in the United States, all of which are either going to go dark or going to have to be replaced and upgraded over the course of the next two years or so. Some of those 3G units are a part of our subscription population, but even setting those aside, that's more than a million unit addressable market opportunity as it relates to upgrades, and assuming that half or so of those would get replaced in normal course, that's about a $50 million addressable market opportunity in terms of tailwinds around MRM Telematics device sales over the course of the coming eight quarters or so. We believe that gives us a good deal of tailwind to sort of offset some of the headwinds we'll face from a revenue recognition standpoint, as we transition certain of our products to subscription-only model through our device as a service program. So we think the LTE upgrade tailwind is a very positive thing for us and gives us some breathing room from a revenue growth perspective as we transition to more of this device as a service model for certain of our products with certain customer.

Jonathan Ho -- William Blair & Co. -- Analyst``

Got it. And then just in terms of my follow-up, when we think about sort of the supply chain issues that you've resolved and sort of what's left to do, is there much of a gross margin impact? Or can you give us a little bit of financial quantification in terms of the improvement that you see over the next couple of quarters when you get back to normal?

Kurt Binder -- Executive Vice President & Chief Financial Officer

Yeah, Jonathan, so as we look at this supply chain transition, honestly, we kind of assume that we will potentially have some uplift in our margin. The reason is that we're taking a more sophisticated approach and looking at these Tier 1 suppliers and ensuring that we are getting the best pricing that's possible. But you'll see a combination of things happening over the next couple of quarters. The biggest thing which is going to impact us is the burn off of this deferred revenue haircut that will happen throughout the year, which we think will also help, so net-net as you look through the base of the year, we do see some of the -- some improvement in our overall gross -- gross margin. I think we communicated that to the last quarter that we thought margins would tip up over 41% to 42% thereabouts as we exit the year.

Jonathan Ho -- William Blair & Co. -- Analyst``

Great. Thank you.

Michael Burdiek -- President & Chief Executive Officer

Thank you.

Operator

Your next question is from Howard Smith from First Analysis. Your line is now open.

Howard Smith -- First Analysis -- Analyst

Good afternoon. Thank you for taking my questions. First question has to do with free cash flow generation capability. Lot of moving parts with the factoring and inventory et cetera. But if you think about longer term, on a more normalized basis, how should we think about now, the business model in terms of cash flow generation relative to whatever metric I think you used to do it to adjusted non-GAAP net income? But whatever the correct metric is at a high level, how should we be thinking about it?

Kurt Binder -- Executive Vice President & Chief Financial Officer

Yes, so I think first we should address this first quarter. I think this first quarter was a bit of an anomaly, caused for a couple of reasons. One, when we acquired two of the businesses , in particular, Synovia and you noted the factoring of the receivables as well as Tracker UK, upon initial purchase, we did have an obligation to kind of shore up their working capital, which was a cash outflow. Additionally, we took some steps as you saw in improving our overall buffer stock of inventory. We wanted to make sure that we were trying to optimize our supply chain and make sure that we had sufficient product to meet demand and in doing that we also reduced our AP Days, which also resulted in an outflow. So we look at Q1 as a bit of an anomaly where we see things progressing to more of a kind of historical perspective is in Q2 to Q3 -- Q2 to Q4, excuse me. So, I don't know that we expect anything to change substantially from the historical cash flow generation that we've experienced if you factor out a lot of these one-time items that we've had in the past, if you remember with the LoJack supplier some of the things that were out of the ordinary. So we're quite pleased with the way the cash flow is progressing and we would think that we'd be back to the historical levels past in the Q2 to Q4.

Howard Smith -- First Analysis -- Analyst

Great. And then in terms of the subscription SaaS and Software & Subscription line, you mentioned a obviously very strong growth helped by the acquisitions you mentioned, also organic growth. I don't know if you can exactly break it out given all the puts and takes in the business but can you talk about what the organic growth rate for the subscription businesses are looking like either precisely or in general terms?

Michael Burdiek -- President & Chief Executive Officer

Yes. So, we're not prepared to break out the numbers specifically, but in general, as we talked about in the last couple of calls, our global freight transport customer which had driven a pretty significant uptake both in subscribers and subscription revenue last year, that reached a plateau as we made the initial deployment and completed that project. So we expect that to sort of maintain its existing run rate level until the second half of this fiscal year as that program expands not only in terms of an increased number of assets but potentially into new applications. And to give you somewhat of a leading indicator as it relates to organic activities, our net subscriber adds in Q1 -- our organic net subscriber adds in Q1 were approximately 25,000 . And that includes the effects -- the negative effects of about 7,000 subscribers declining in our vehicle finance business which is obviously considerably lower ARPU than some of these other more attractive categories like fleet and asset tracking. So I think the subscriber growth trends are positive and an indicator of ongoing subscriber growth and revenue growth on an organic basis as we work our way through this year.

Howard Smith -- First Analysis -- Analyst

Helpful color. Thank you very much.

Michael Burdiek -- President & Chief Executive Officer

You're welcome.

Operator

Your next question is from Scott Searle from Roth Capital. Your line is now open.

Scott Searle -- Roth Capital Partners -- Analyst

Hey good afternoon. Thanks for taking my questions. Just quick housekeeping, I think I missed it, but did you give a figure for the network OEM sales? And also on the services and SaaS front, did you break out the M&A contribution versus the organic growth within the quarter? And then I had a follow-up on the hardware front.

Mike Latimore -- Northland Capital Markets -- Analyst

We did not break out specifically the network and OEM product number as part of Telematics Systems. We did talk explicitly about Caterpillar and Caterpillar being up on a year-over-year basis slightly down from the prior quarter and in line with expectations. And then on the software and subscription side, no, we did not break out specifically what the contribution from M&A was, as relates to the overall software and subscription revenue growth. But I would say that the acquisition-related revenue contribution was a bit better than what we had expected and what we had guided to on our last earnings call.

Kurt Binder -- Executive Vice President & Chief Financial Officer

Scott, let me -- just one -- because I think in my original remarks, I did indicate network and OEM product was about $16.3 million and that was representing a slight increase year-over-year. But --

Scott Searle -- Roth Capital Partners -- Analyst

Okay perfect. Hey and just to follow-up then on the Telematics Systems front, a lot of moving parts in terms of transition to the DaaS model, which is starting to ramp up this quarter acquisition of some customers, could you take us through your thinking in terms of the impact both in the second quarter kind of the impact that's going to have on the Telematics Systems business and also for the year? Because it seems like there's some good things that are going on there now as you're getting through some of the supply chain issues, being able to recapture some of those customers and then you combine that with some of the 3G sunsetting opportunities and just natural organic growth in the industry that it seems like there's a better outlook overall for hardware, but could you kind of full that into the backdrop of some of these, I don't call them cannibalization but that's really kind of obscuring what that core Telematics Systems growth looks like when you net out DaaS and you net out Synovia sales and LoJack sales et cetera. Thanks.

Michael Burdiek -- President & Chief Executive Officer

Yes. So if you annualize Telematics Systems revenue from Q1, you're a little bit below the outlook we gave as guidance on our last earnings call, which was approximately $257 million to $262 million. The annualized number from Q1 would be $254 million, so we do expect some modest growth in Ttelematics Systems as we work our way through the year because we feel pretty comfortable with the guidance we gave on our last earnings call as relates to the full year outlook there. And we would expect that to be somewhat of a linear progression, Q2, Q3 and into Q4.

Scott Searle -- Roth Capital Partners -- Analyst

Great, thank you.

Michael Burdiek -- President & Chief Executive Officer

You're welcome.

Operator

Your next question is from Jerry Revich from Goldman Sachs. Your line is now open.

Jerry Revich -- Goldman Sachs -- Analyst

Hi -- Just hi, good afternoon. I'm wondering if you could talk about for the businesses that were acquired, what's their organic growth trajectory? So obviously the accounting is noisy with deferred revenue, on a like for like organic basis, what's the growth profile of the businesses in this first quarter on the like-for-like basis?

Kurt Binder -- Executive Vice President & Chief Financial Officer

Yeah, Jerry. So to respond to your initial question. I think the best way to answer it is we were pretty conservative in our forecasted growth rates. Looking at the businesses prior to acquisition, you had Synovia that was growing in the mid-teens range on a billings basis prior to acquisition whereas the two other businesses Tracker UK and Mexico were flat to slightly up maybe 2% to 3%. In general, I think the best way to kind of characterize is it is we looked and said, well, based upon all of the noise in the purchase accounting, what would be an acceptable but conservative growth rate from a billings perspective? And our assumption was somewhere in the range of 5% to 7%. So we wanted to be just fairly conservative as we get to understand these businesses, figure out where the revenue synergies are before we went ahead and started to apply some of the more aggressive growth rates.

Jerry Revich -- Goldman Sachs -- Analyst

And so you have modeled 5% to 7%, but it's tracking double digits, is that what the comments implied?

Kurt Binder -- Executive Vice President & Chief Financial Officer

No, no, I'm just saying we on a billings basis forecasted at a 5% to 7% rate, the historical growth rate was probably double that, but we didn't take that into consideration. We won't do that until we know and understand fully all of the revenue synergies that are available to us.

Michael Burdiek -- President & Chief Executive Officer

I would add this color and that is having almost a full quarter of experience with these three businesses, we're very encouraged with their performance thus far.

Jerry Revich -- Goldman Sachs -- Analyst

And how would you characterize the M&A pipeline at this point, any other opportunities that have a similar profile and similar fit with your business that look like Synovia specifically?

Michael Burdiek -- President & Chief Executive Officer

Well, I would say that we're very much in integration mode now and very focused on trying to extract maximum value out of these investments we made. So I wouldn't suggest that we are active in terms of trying to build an M&A pipeline. And I think, once we've digested these acquisitions, they start to be fully realized both in terms of potential and also in terms of revenue recognition impact, I think we have some options to start to consider, some inorganic initiatives. But right now, we're very, very focused on making sure we get the integration right and that we pursue the revenue synergies as appropriate given these new growth platforms.

Jerry Revich -- Goldman Sachs -- Analyst

And Michael, you mentioned for the legacy subscription business that subscriber count was up 25,000 sequentially, what's the outlook for ads from here for the base business, Is that how we should be thinking about the baseline subscriber growth?

Michael Burdiek -- President & Chief Executive Officer

Yeah, well we have not given any -- in fact, we've never given any subscriber growth outlook or forecast, but I think in the freight and transportation marketplace and in the municipal government space, I think we're encouraged by the pipeline of opportunities there. And we would expect that most of the subscriber growth going forward would come in those two market vertical categories.

Jerry Revich -- Goldman Sachs -- Analyst

And lastly, in MRM Telematics, it's tough to tell with your customers obviously becoming part of the platform. If you were to strip out those intercompany sales what would the like for like the organic sales performance for MRM this quarter, stripping out Synovia and any other adjustments?

Michael Burdiek -- President & Chief Executive Officer

Well, I think that would be waiting somewhat into uncharted territory. And frankly, it's really hard to tell. And I don't think we're really -- we would be very comfortable in trying to answer that question very specifically.

Jerry Revich -- Goldman Sachs -- Analyst

Okay, the point is, I think MRM, the performance -- the underlying performance was better than what it shows because of the acquisition of the customer and I'm just trying to get a rough understanding of how much better it would have been without what's essentially a change in accounting?

Michael Burdiek -- President & Chief Executive Officer

Well, I think that's an accurate statement. And to be clear, it was better than we expected even with the the loss of revenue and consolidation effect.

Kurt Binder -- Executive Vice President & Chief Financial Officer

Yeah. I mean, Synovia specifically, they were a very important MRM Telematics customer of ours and they -- so moving them on board here and consolidating that revenue does have an impact on that product line. Yes.

Jerry Revich -- Goldman Sachs -- Analyst

Okay. All right, thank you.

Michael Burdiek -- President & Chief Executive Officer

Thank you.

Operator

(Operator Instructions) We have a question from Mike Latimore from Northland Capital Markets. Your line is now open.

Mike Latimore -- Northland Capital Markets -- Analyst

Right. Thanks. I guess just a couple of questions on the SaaS business. Roughly what is the gross margin, EBITDA margin profile now that you've got these acquisitions in the mix here?

Michael Burdiek -- President & Chief Executive Officer

On a consolidated basis or which product line are you referring to?

Mike Latimore -- Northland Capital Markets -- Analyst

The overall software as a service business -- or the subscription Saas business.

Kurt Binder -- Executive Vice President & Chief Financial Officer

Yeah. I think probably the way to look at it is and as we've communicated in the past Mike is that the software and subscription services from a historical perspective has been at or just slightly north of 50%. When you add in the new acquisitions, those actually would have been exclusive of the purchase agreement accretive to that. I think on a blended basis, they are definitely north of 50%, probably mid 50s, once you pull out all of the purchase accounting adjustments, so we would expect that they would be longer term after say 12 months or so, once we get past this phase that they would be overall accretive to our gross margin percentage for the SaaS business.

Mike Latimore -- Northland Capital Markets -- Analyst

Right, right. And EBITDA margins, I think you said it's been maybe 10% or so in the past, is that right or -- on SaaS business?

Kurt Binder -- Executive Vice President & Chief Financial Officer

No, these again also are accretive to our overall EBITDA margin. I think, if you look at us, the organic business, we'd probably say we're in the low- to mid-teens. These businesses should drive us to the mid-teens to even high-teens, so they would definitely be accretive to our overall EBITDA margin.

Mike Latimore -- Northland Capital Markets -- Analyst

Great. And then in terms of the device as a service strategy here, that largely relates to your MRM category or does it also affect the network and OEM at some point?

Michael Burdiek -- President & Chief Executive Officer

No, that's isolated to our MRM category and even isolated within in our MRM portfolio to just a couple of product lines.

Mike Latimore -- Northland Capital Markets -- Analyst

Got it. And then, the guidance for -- I think you've guided to the software subscription business being sort of over $30 million on a quarterly basis exiting the year. What does that imply from a kind of organic and then acquisition growth? Are you assuming this kind of 5% to 7% growth on the acquisitions and then some organic growth beyond it?

Michael Burdiek -- President & Chief Executive Officer

I think the simple answer is yes. We talked a little bit earlier on this call about our expectation that we would see growth both organically and billings growth with each of the acquired businesses including Tracker which was flattish in the year prior to the acquisition. And we're encouraged with the outlook for Tracker and especially as it relates to the first quarter performance.

So I think we've got a modicum of momentum on both the inorganic front as well as the organic front.

Mike Latimore -- Northland Capital Markets -- Analyst

And just last the -- at the midpoint of second quarter, as you're growing a couple of million, should we assume that's largely on the sort of the SaaS category or some hardware?

Michael Burdiek -- President & Chief Executive Officer

We would expect some modest growth in Telematics Systems and probably a little more growth on software and subscription services.

Mike Latimore -- Northland Capital Markets -- Analyst

Okay. Thank you.

Michael Burdiek -- President & Chief Executive Officer

You're welcome.

Operator

There is no question at this time. Mr. Michael Burdiek, you may continue with your closing remarks.

Michael Burdiek -- President & Chief Executive Officer

Well, thank you everyone for joining us today. Before we conclude the call, I'd like to mention the upcoming investor events. We will be attending including the Jefferies Industrial Conference on August 6th in New York and the Canaccord Growth Conference on August 7th in Boston. If you'd like to arrange a meeting with us at either of these events, please contact your sales representative or the Shelton Group. We look forward to providing further updates on our next earnings call in late September. Operator, you may disconnect the call.

Operator

This concludes today's conference call. Thank you everyone for participating. You may now disconnect.

Duration: 50 minutes

Call participants:

Leanne Sievers -- Investor Relations

Michael Burdiek -- President & Chief Executive Officer

Kurt Binder -- Executive Vice President & Chief Financial Officer

Mike Walkley -- Canaccord Genuity -- Analyst

Jonathan Ho -- William Blair & Co. -- Analyst``

Howard Smith -- First Analysis -- Analyst

Scott Searle -- Roth Capital Partners -- Analyst

Mike Latimore -- Northland Capital Markets -- Analyst

Jerry Revich -- Goldman Sachs -- Analyst

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