Altria Group (NYSE: MO) and Verizon (NYSE: VZ) have long been bastions of bountiful dividend income for investors. With the tobacco titan and wireless king currently yielding 4.1% and 4.9%, respectively, that certainly remains the case today.
But which of these dividend dynamos is the better buy? Let's find out.
Image source: Getty Images.
Moat
Altria's economic moat is built upon its vast distribution system, scale advantages, and strong brand loyalty among smokers. In addition, regulations designed to deter smoking also serve to restrict the type of advertising tobacco companies can use, making it extremely difficult for upstarts to wrestle away market share from Altria. Perhaps most importantly, the addictive nature of tobacco products gives Altria strong pricing power: It's consistently able to raise prices to offset declining cigarette volumes.
Like Altria, Verizon benefits from scale advantages, as its massive wireless customer base allows it to better leverage its costs than its smaller rivals. But unlike Altria, Verizon is besieged by an onslaught of competition, most notably by T-Mobile, which is relentless in its quest to upend the status quo within the wireless industry with a never-ending barrage of innovative promotions.
Thus, I'd argue that Altria has the wider moat between these two dividend giants.
Advantage: Altria
Financial fortitude
Let's now take a look at some key metrics to see how Altria and Verizon stack up in regards to financial strength.
| Revenue | $19.5 billion | $124.4 billion |
| Operating income | $9.4 billion | $30.6 billion |
| Operating cash flow | $4.4 billion | $22.2 billion |
| Free cash flow | $4.2 billion | $4.7 billion |
| Cash | $2.6 billion | $4.5 billion |
| Debt | $13.9 billion | $117.5 billion |
DATA SOURCE: MORNINGSTAR.
Verizon's revenue dwarfs that of Altria. Its operating income and cash flow are also significantly greater. But due to the heavy capital expenditures needed to maintain and upgrade its wireless network, Verizon's free cash flow over the past 12 months -- at $4.7 billion -- is only slightly higher than Altria's $4.2 billion.
Moreover, Verizon's massive $117 billion debt load could further dampen its free cash flow generation if interest rates rise in the coming years.
For these reasons, I give the edge to Altria when it comes to financial fortitude.
Advantage: Altria
Growth
Over the past half-decade, Altria's revenue growth has outpaced Verizon's. That's surprising, because this occurred during a time when smoking rates have declined in the U.S., while smartphone and data usage has risen sharply.