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Bel Group, maker of Babybel and The Laughing Cow cheeses, is using Kinaxis software to boost operational performance and improve supply chain visibility, the food company announced Dec. 9.
The food company has deployed the Kinaxis Maestro platform across all of its operations, a spokesperson told Supply Chain Dive. The integration is meant to help Bel Group improve its scenario planning capabilities.
The software helps planners mitigate disruptions by allowing them to leverage, create and run various scenarios, use digital twins and capture historical data. Doing so in real time can help Bel Group better meet consumer demand.
“For example, if a recipe featuring one of Bel’s iconic products unexpectedly goes viral – Bel will have internal and external data as a single source of truth, real-time insights, and the predictions and adaptive solutions needed to understand and respond quickly to the sudden change in demand,” the spokesperson said.
Bel Group also aims to use Maestro for short-term shelf-life management, multi-level distribution and transportation optimization for its fresh products, according to the press release.
Additionally, by working with Kinaxis’ solution extension partner 4flow, a supply chain consulting and software company, Bel Group can improve truck management to reduce transportation costs and carbon emissions, per the release.
Kinaxis introduced the Maestro platform earlier this year at its Kinexions 2024 event.
In a Q2 earnings call, Kinaxis President and CEO John Sicard described Maestro as an “AI-infused supply chain orchestration platform that provides real-time transparency and agility across the entire supply chain.”
Other companies using Maestro include tumbler manufacturer Stanley 1913, which leverages the platform to predict and prevent supply chain disruptions.
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