Apple's and Qualcomm's ugly fight may end up drawing blood

Qualcomm’s CEO believes this case will settle out of court.
Qualcomm’s CEO believes this case will settle out of court.

Long simmering, worldwide discontent over cellular pioneer Qualcomm’s (QCOM) patent-licensing practices burst into public and private litigation earlier this year, as the U.S. Federal Trade Commission and Apple (AAPL) filed antitrust suits against the company.

Apple and Qualcomm—mammoth, symbiotic companies with revenues heavily dependent on one another’s inventions—are now suing each other in three U.S. tribunals, with billions of dollars at stake. Just this month, in the latest salvo, Qualcomm asked the U.S. International Trade Commission to block importation and sale of all iPhones lacking Qualcomm semiconductors, alleging patent infringement.

Meanwhile, competition regulators in the U.S., Europe, Taiwan, and South Korea circle Qualcomm, probing it, pressing legal actions against it, or defending on appeal fines and orders they have already imposed. On Wednesday, Qualcomm reported a 40% drop in its quarterly profit as the dispute with Apple intensifies.

In a nutshell, Apple and the FTC claim that Qualcomm has used its monopoly stranglehold over certain semiconductors to force Apple and other smartphone manufacturers to pay exorbitant royalties for its patents and to shun competitors’ products, resulting in higher prices for consumers, crippled competition, and stunted innovation.

Qualcomm denies any wrongdoing. What the case is really about, according to Don Rosenberg, the company’s executive vice president and general counsel, is “the future of intellectual property rights” and “incentives to innovate.”

“We have IP rights that have that have been acknowledged for decades,” continues Rosenberg in an interview, “that have been part of building this incredible, competitive ecosystem that gives new entrants, like Apple, the opportunity to come in.” Having now made $760 billion off smartphones since 2007, and having stockpiled about $246 billion in cash reserves, Rosenberg argues, Apple is refusing to acknowledge how much of its phones’ value hinges on the “ability to move data at lightning-fast speed,” which Qualcomm’s inventions make possible.

The 5% Royalty: ‘A Red Herring’?

At the heart of the dispute is a patent royalty of as much as 5% per device that Qualcomm has long charged every phone handset manufacturer for every phone sold worldwide, regardless of whether it contains a Qualcomm product inside it. The royalty buys a license to use tens of thousands of Qualcomm patents, but the most crucial are inventions that have been incorporated into key second-, third-, and fourth-generation (2G, 3G, and 4G) cellular network standards that phones must comply with to function properly with cell towers and switching stations around the world.