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25 Best Free Newsletters to Subscribe to in 2024
Maleha Afzal
8 min read

In this article, we will take a look at the 25 best free newsletters to subscribe to in 2024. If you want to skip our detailed analysis, you can go directly to 5 Best Free Newsletters to Subscribe to in 2024.

Why Must SMS & Email Marketing Go Hand-in-Hand?

On January 10, Harvard Business Review published a winning formula for SMS and email marketing, in collaboration with Mailchimp. The report emphasized engagement, conversion, and repetition. According to the survey, almost 40% of mobile marketers had difficulty tracking the customer across their journey, 37% of mobile marketers claimed they did not own sufficient in-house mobile expertise, and 32% suggested that having unclear goals and objectives was a primary problem. According to the report, SMS messages have an open rate of 98%. This suggests that marketers need to streamline SMS marketing and email marketing into one integrated campaign to yield maximum ROI. Findings from the study reveal that mid-sized companies have gained a competitive advantage by combining their email and SMS marketing channels in the past. One such example is Joyeria Daisy. Joyeria Daisy aimed to maximize the probability of repeat purchases from its customers. Using SMS and email marketing together helped the company increase its repeat customer rate to 2.9% in 2023 from 1.75% in 2022.

SMS & Email Marketing Solution Providers

Klaviyo, Inc. (NYSE:KVYO), Omnisend, and Intuit Inc.'s (NASDAQ:INTU) Mailchimp offer top notch SMS and email marketing integrated solutions. Let's discuss some offerings from these companies. You can also take a look at the most popular email newsletters in the US.

Klaviyo, Inc. (NYSE:KVYO) is a prominent marketing automation company with a focus on email and SMS marketing. It is home to more than 135,000 brands across 80 countries. The company allows users to integrate SMS and email marketing to drive maximum growth. One such example is Honeylove. Honeylove is a garment brand that drove 195% growth in revenue by consolidating email and SMS marketing tools offered by Klaviyo, Inc. (NYSE:KVYO). Customers can integrate SMS marketing into their existing email marketing campaigns. Users can run multiple tests, create dynamic content, and segment their campaigns.

Omnisend is one of the best platforms to optimize email and SMS marketing. In 2023, merchants made $72 on average for every dollar they spent on email and SMS marketing. The conversion rate expanded by 47.7% for merchants combining email and SMS marketing. Omnisend offers 100% customizable email and SMS marketing templates so that businesses can offer personalized experiences to their users. Users can also connect their Omnisend platform with e-commerce platforms such as Shopify, Woocommerce, BigCommerce, and Wix. Omnisend is home to more than 100,000 e-commerce brands.

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