2 Stocks I'd Never Buy, and 1 I'll Consider

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There are exciting developments in multiple subsectors of the technology industry. But some companies struggle continually, others have lots of promise but just can't deliver, and just a few appear poised for more growth.

As I read about these tech companies, the two stocks that repeatedly make it on my list of companies I'd never buy are Snap (NYSE: SNAP) and Fitbit (NYSE: FIT); one company that I'd consider is Skyworks Solutions (NASDAQ: SWKS). Here's why.

People pointing to a computer screen displaying charts
People pointing to a computer screen displaying charts

Image source: Getty Images.

A social-media stock long on volatility and short on viability

I once thought Snap's Snapchat app was a new and original way to communicate through social media. But that opinion changed pretty quickly as Facebook (NASDAQ: FB) swooped in and began copying some of Snapchat's core features.

Not only has Facebook taken Snapchat's serial Stories feature and put a similar version on its own platform, but it's also done the same thing with its Instagram app -- and with stunning results. Facebook's Instagram launched its own Stories feature in August 2016, and within eight months, the number of people using it exceeded that of all Snapchat's daily active users.

Snap is coming off of a strong quarter in which revenue popped 72% from the year-ago quarter, to $285.7 million, and non-GAAP (generally accepted accounting principles) net loss per share came in at $0.13. Each of those results outpaced Wall Street's estimates and sent the company's stock climbing. But one good quarter doesn't make up for Snap's fundamental problem: It can be easily copied. Facebook's determination to take Snap down -- and the ease with which its app can be cloned -- leave this company very vulnerable.

Adding that Snap's shares can lose 7% of their value just because Kylie Jenner sends out a tweet putting down the Snapchat app, it becomes crystal clear why I'm keeping far away from this social-media stock.

The wearable tech play that's all worn out

There was a time, not that long ago, when Fibit looked like a no-brainer buy. The company was the leader in wearable tech devices; it was snatching up smaller players like Pebble to build out its wearable strengths; and it got out ahead of the wearable market even before big tech companies made their moves. My, how things have changed.

Just this month Apple (NASDAQ: AAPL) officially overtook Fitbit as the No. 1 worldwide shipper of wearable devices. Fitbit's declining device sales had been been a harbinger of a coming shift, but making it official is still a big blow to Fitbit.