Philip Morris Plans to Expand in Emerging Markets

In this article let's take a look at Philip Morris International Inc. (PM), the global tobacco giant that sells cigarettes in over 200 countries, which manufactures and markets the number one cigarette brand: Marlboro.

Asian Markets

Profitability in emerging markets is a factor that differentiates the firm from its peers. For example, it has a strong presence in Asia. These markets are considered strategic markets due to the increase in customer�s disposable incomes and volumes are more stable, or even increasing.


The company plans new packaging and blends in these new markets. India, Bangladesh and Vietnam are potentially growth markets as well as China. In those, it accounts for approximately 40% of total international cigarette consumption as opportunities.

Asian markets have been the best performing segment. The Asia region contributed almost a third of the 2013 profits and is seeing robust growth in Indonesia, China, Philippines and Korea.

With respect to China, it represents a major concern because it has the largest tobacco industry in the world. Although the cigarette market is generally closed to foreign tobacco companies, the company entered into a joint venture with China National Tobacco to cross-sell products.

In countries such as Indonesia, Turkey or the Philippines are higher levels of smoking due to more lax regulatory environment. This should help to slow the firm's decline in volumes over the next decade.

Dividend Increase

Dividends have been paid since 2008 and consistently increased dividends every year. It has recently announced the seventh consecutive annual dividend increase: a new annual dividend of $4.00/share ($1.00 per quarter, up 6.4% from previous $0.94).

Philip Morris pays a dividend yield of 4.44%, and it continues to do share repurchases on its three-year $18 billion buyback strategy.

Revenues, Margins and Profitability

Looking at profitability, revenues declined by 0.90% but beat the Zacks Consensus Estimate. Earnings per share decreased in the most recent quarter compared to the same quarter a year ago ($1.38 vs $1.44). During the past fiscal year, the company increased its bottom line. It earned $5.26 versus $5.18 in the previous year. For the next year, Wall Street expects a contraction of 3.6% in earnings ($5.07 versus $5.26).

Finally, let�s see a measure defined by Joel Greenblatt (Trades, Portfolio): the Return on Capital, which he analyzed it differently in his book "The Little Book That Still Beats the Market (Little Books. Big Profits)". He defined Return on Capital as EBIT divided by the total of net fixed assets and net working capital.

The formula is: Return on Capital: EBIT/(Net Working Capital + Net PPE - Excess Cash)

So, let�s compare the ROC which is one of the most important measures of the efficiency of a business and should be an important tool for investors.