Apple's (NASDAQ:AAPL - News) new mobile payment system is to set to take the U.S. e-commerce sector by storm but its launch in Asia remains far off, analysts said.

"Apple Pay will probably take at least four years to arrive in Asia," said Ryan Huang, market strategist at IG in Singapore. Seeing as iTunes was only launched in Asia in 2012, nine years after its U.S. debut, expectations aren't high for an Asia expansion, he told CNBC in a phone interview.

Late on Tuesday, Apple unveiled a suite of new devices and a payment system called Apple Pay . The platform utilizes near-field-communication (NFC) and will be built into the iPhone 6 and iPhone 6 Plus to store debit and credit card information.

Asia's cultural mindset towards NFC technology is a key challenge to Apple Pay's expansion in the region, IG's Huang said.

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"The region has dealt with NFC for a number of years, and it's been a lackluster takeoff so far. The biggest hurdle is standards. Telecom firms took a long time to collaborate and have only just started to work together. For a long time, there was just one telecom working with Mastercard and another with Visa. It will take a long time for Apple to try and get a pipeline of retailers in Asia to get on board," he added.

On top of that, consumers need to foot the cost of an NFC-enabled sim card in most Asian countries. "Some cities like Hong Kong are embracing subsidized options, which will be a key driver for NFC growth in the future," Huang said.

Content concerns

The move comes as more Asian users complain of not receiving enough content from Apple's content provider, iTunes. Users that open an iTunes account in Asia often don't get access to the same content as their American peers.

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Varying content is a major drawback for the tech giant as it tries to ramp up its presence in the region, Bradley Gastwirth, chief executive officer of ABR Investment Strategy told CNBC on Wednesday.

"It's very important for Apple to be successful in the Far East, it's a major part of their growth initiative. Are they going to be successful? It remains to be seen," he said.

Earlier this year, Apple announced a partnership with China Mobile (Hong Kong Stock Exchange: 941-HK), the world's largest mobile operator, to sell iPhones to the network's estimates 760 million subscribers.

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